Social Media and Video.
Below are examples of graphics designed specifically for social media use and a new series of :30 commercials that promote our campus store. The most common size 1920 x 1080 is used for a variety of platforms including Facebook, but allowed for use on our campus tv screens, as well as digital media boards located throughout the campus exterior.
Campus Store Promos.
Promotional :30 videos that I wrote and directed using student-actors as recognizable concept characters based on ideas seen in various large brand marketing on national tv generated sales both in-store and online by growing brand awareness among our students, parents, faculty, and fans.
The graphics below were used mainly on our Facebook pages and digital boards that are located both inside campus facilities and on the exterior as well. The MAST graphic was used to promote the event in a campaign on topdrawersoccer.com and consisted of various size banners, and a site takeover. The event was livestreamed via the school’s athletic website.