Freelance
Freelance provides me with the ability to think differently. Using unfamiliar parimeters, colors, and working with new people is a great way to keep your creativity flowing and to learn from others. Being in the designer seat vs. the director is fun, challenging, and rewarding as you work together to complete the project and your client is happy and wants to work with you more.
Lake-Sumter State College
I’ve had the priviledge of working with LSSC in their rebranding efforts. They were looking for a simple, clean design that will resonate with their student demographic and easily adapt to all of their programs. So far, completed deliverables include Open House events, wall decals, outdoor pole banners, and Esports branding.
The ten two-sided 3’ x 2’ pole banners (shown below) are displayed throughout all three campuses and incorporate the academic, general, and athletic logos used by the college. I came up with the taglines based on the core values expressed in the school’s brand guidelines.
LSSC Block Party
Growing enrollment is key for any school. Tasked with a “block party” theme that would showcase on-site admissions, financial aid, and generate excitement I designed these deliverables creating a fun, engaging look, that would be easily adapt to direct mail, email blasts and flyers, and social media.