Campaigns.

Brand awareness has become more complex. Print, web, and email ads are just a small, yet still important part of a brand awareness campaign. Social media is a vital part of messaging and branding, needed constant monitoring, assessment and adjustment.

Planning and executinga successful campaign strategy requires adaptive design, establishing and maintaining brand, and learning the fastest, most effective way to produce quality, attractive messaging.

In the Summer Camp program, print, social, and web have all been combined along a with Summer Camps and Programs information booklet, updated easily using yumpu.com and a pdf generated using inDesign 2024. A creative spin was implemented on the seond round of emails using cute animals instead of the children associated with the program based on current social media trends.